With the recent success of online campaigns like Batman: The Dark Knight Rises and independent movie Camp Takota, it is proven that the internet is the rising cheap and effective way of distributing a film.
As our film is aimed at those of the ages 15-30, viral marketing would be an easier way of getting our film known rather than going by traditional media and blowing half our money on the public marketing. Via the means of social media we can contact those who may directly fit our primary or secondary audiences - such as fans of Se7en, Sherlock, Dexter, Batman, Supernatural, Breaking Bad and many more to try and have them help promote our film.
We could contact these people by looking for fan pages on sites such as Twitter, Facebook and Tumblr and asking if they will spread the message to followers of the fan page. Leaving a link to the trailer and some information about the film and see where all goes from there would be an effective and cheap way of promoting Post-Mortem.
For examples of a thriller, Shifty is a good example as it is a small scale British film which used viral marketing as a means of getting their film heard about.
For examples of a thriller, Shifty is a good example as it is a small scale British film which used viral marketing as a means of getting their film heard about.
No comments:
Post a Comment