We targeted this audience specifically as the majority of the group is the highest group with disposable income and will therefore be able to spend it on going to see the film. We put the main audience as men as they are generally the main audience that go to see a film of our genre.
The film has potential for a worldwide release but due to the £900,000 budget the marketing will have to remain in the UK. Obviously if it had success like Slumdog Millionaire did then distribution would go worldwide.
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