Who Would Be The Audience For 'Post-Mortem'?

Who Would Be The Audience For 'Post-Mortem'?

Our target audience is mainly men aged 15 - 30 as they are the most common group to view a film that is in our genre. The target audience is primarily to be white, working/middle class (working class but with money to spare for leisure) and have a job in the skilled manual work sector. He is not married, possibly with a child and in a relationship. Our male audience members (over the age of 18) would also be inclined to go to the pub after work and do more manly things with their day, so I movie of this genre tends to be of choice when visiting the cinema.

Our secondary audience is very similar to the primary audience only female. They will be of the same age range and class with the same marital status. This tends to be because the man and woman would go together to the movie. On the other hand, more women are going to see films in the thriller genre as a change from their stereotypical romantic comedy.

We researched this by looking at the average audiences of this film genre thus being able to create a target audience for Post-Mortem.

Audience Profile

The Silencer's primary audience is men ages 15 - 30. This is because via research it is found that the average audience for thriller/puzzle solving films are people of this age bracket. 

We targeted this audience specifically as the majority of the group is the highest group with disposable income and will therefore be able to spend it on going to see the film. We put the main audience as men as they are generally the main audience that go to see a film of our genre. 

The film has potential for a worldwide release but due to the £900,000 budget the marketing will have to remain in the UK. Obviously if it had success like Slumdog Millionaire did then distribution would go worldwide.