Monday 31 March 2014

How did you attract/address your audience?

In our media product, a 2-minute title sequence to our film ‘Post Mortem’, we wanted to appeal to a certain target audience. To do this we had to make sure key features of the horror/thriller genre were met. Our primary audience is men aged 15 – 30 and through research we found that they were the highest proportion of people to consume a film of this type. Our secondary audience is women also of this age bracket, especially age 15 -19. Once knowing the target audience we had to use different things that would keep the interest of your viewers.

When planning the sequence and thinking of those who could star in the film, we looked for what is popular today in TV and film. TV shows such as Doctor Who, Dexter and Sherlock are incredibly popular at the moment especially with the 15 – 19 female age bracket, and having Arthur Darvill – ex Doctor Who star – star in it could attract this audience. Furthermore, we have Matthew McConaughey as our main star to attract the fans of Dallas Buyers Club, Magic Mike and The Wolf Of Wall Street, all of who fit into the remaining target audience bracket.

I asked 15 people on the social networking site Tumblr who had a username that had something to do with Doctor Who whether they would go to see Arthur Darvill in a film. I received 10 responses, 8 said they probably would as they would like to see him act as someone else and the others didn't like him as Rory anyway.

Feedback from our audience has been incredibly positive. Many said they enjoyed it thoroughly and felt the sequence was clever and well made, in intriguing the audience into the rest of the film. The only negative feedback we received was that it is “possibly too derivative of Se7en”, which is completely understood and we did take a huge amount of inspiration from that title sequence.

Our work could be improved through doing what come up in some of the original planning sessions, which was to have more cuts to key pieces of the film – like the strangling – which would split the sequence up more and forebode what could happen in the film.

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